Project Areas:
UX Research, Proof of Value, Information Architecture, Wireframing, Usability Study, HiFi Prototyping
Lilly PatientOne – a site focused on connecting patients with assistance programs was looking to launch a new version of their site with a focus on navigability of the site’s content, ability to easily find the application form to a co-pay program, and to easily access billing and coding information. Before engaging with me as a UX strategist, the PatientOne team was scoped to design and relaunch the site with the partnership of an external agency.
Today the PatientOne site has been folded into the umbrella of a larger patient assistance program; however, it continues to make use of insights and design concepts established during my engagement with the team.
I partnered with the site owner and marketing team as a UX strategist to understand their goals and objectives. During the engagement, I built trust and rapport by leaning into the team’s knowledge and insight about their product while assisting in education of methodologies in the UX toolkit could help them achieve their goals.
In our journey together, I introduced the PatientOne team to the concept of the design system which we had been developing as a passion project within the UX team. An agreement was achieved in which they committed to designing and launching the site with design system assets and components, and a partnership with a development team we had a formal relationship with. We additionally formed a partnership with Lilly Marketing Research and an external vendor in order to conduct moderated user tests in which we would be precluded from due to regulatory requirements, which was used to validate design direction and iterate upon lessons learned.
Defined roles and responsibilities of each team member involved in the project and used V1 Design System assets to develop HiFi mockup for user testing and validation.
The team created a fully HIPAA compliant site and vetted the design system concept while saving over $700,000 on vendor costs.
